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PROGRAM INTRODUCTION
This program is based in Busan and focuses on planning and designing content for people who love flowers. It is created for a wide range of individuals, from regular consumers looking to purchase flowers to flower shop owners. Use your creative ideas to bring fresh changes to the traditional floral market.
Reasons why this project is great
By applying IT technology and new ideas to the conservative floral culture, you can create significant changes and rapidly experience the market's response.
You can freely travel between the sea and the new city within 30 minutes.
Experience the beautiful landscapes offered by the sea in Busan and the convenience of urban living at the same time.
Experience planning and designing content focused on flowers in a fragrant and beautiful office space filled with various flowers.
What makes this project special
PROJECT ACTIVITIES
We plan and produce content to make it easier for many people who love flowers to purchase and receive them conveniently.
From ordinary consumers who purchase flowers through vending machines to florists who order flowers online,
we plan and create content to ensure that many people who need flowers can meet them conveniently and efficiently.
Moving away from the traditional method of visiting flower markets and conducting transactions manually for over 40 years, we are an e-commerce platform for floriculture where flowers can be ordered and paid for through the internet and apps.
A contactless flower purchasing service where fresh flowers can be purchased 24/7 by viewing displayed flowers without visiting a flower shop.
■ Project Examples for Content Planning and Design
You can choose to participate in either the Planning or Design program for this project.
1. New service planning
2. Flower promotion content planning
3. Service updates and improvement proposals
1. Designing new content
2. Flower marketing and image design
3. Planning and designing service newsletters
*Please note that the abovementioned processes are examples and will be adapted flexibly based on participants' preferences, abilities, and circumstances.
■ One-Month Schedule
You will work alongside floral experts in Busan in various fields such as planning, distribution, and marketing, to understand the entire distribution process from flower production to sales and plan and design content accordingly.
09:00 – 12:00 : Explore Busan's wholesale flower market
12:00– 13:00 : Lunch break
13:00 – 18:00 : Understanding flower distribution processes and wholesale market transactions
09:00 – 12:00 : Identify challenges in the distribution process, brainstorm marketing ideas
12:00 – 13:00 : Lunch break
13:00 – 18:00 : Drafting plans/designs, incorporating feedback
09:00 – 12:00 : Creating promotional materials for content
12:00 – 13:00 : Lunch break
13:00– 18:00 : Applying content, summarizing market responses
*The weekly schedule is an example and will be adjusted flexibly based on participant availability and local conditions.
■ Participation Requirements
Must collaborate with institutions and experts within Busan.
Available for at least 8 hours daily, for a minimum of 30 days.
Must execute from planning to production after planning.
■ Additional Information
Given the significant daily time commitment, priority will be given to consistent and diligent participants.
The program duration and subsequent activities can be extended or adjusted based on participant feedback and discussions with relevant institutions.
SUPPORT
Details of Support
-Project application and participation fees
-Orientation costs
-Korean Gap Year domestic career certificate
-Accommodation included
Not Included
-Other living expenses (overnight stays, dining out, transportation, etc.)
INSTITUTION INTRODUCTION
This initiative is led by a floral platform startup striving to modernize the traditional floral market, which has operated for over 40 years. Since launching its services, this growing institution aims to address the inconvenience faced by all flower shops nationwide in having to visit wholesale markets for purchases, as well as the challenges posed by manual transaction records for accounting and data management.
To tackle these issues, they have commenced building a new platform. The team at this organization values collaborative projects, encourages innovation, and respects individual opinions. Participants can expect their new ideas to be positively received and can count on active support from experts in various fields throughout the collaboration.
LOCATION INTRODUCTION
ㅣ LOCATION: Busan, South Korea
■ Recommended Travel Destinations
1.Gwangalli Beach
Gwangalli Beach is a popular destination among young travelers. Alongside Haeundae Beach, it is one of Busan's iconic beaches, offering a stunning view of Gwangan Bridge. Gwangan Bridge is famous for its beautiful scenery both day and night. During the day, enjoy aromatic coffee along the café street by Gwangalli Beach, and at night, admire the night view of Gwangan Bridge. Experience the charm of Gwangalli, which is bustling 24 hours a day.
2.Gamcheon Culture Village
Gamcheon Culture Village was once a settlement for refugees after the Korean War and has transformed into a beautiful village through the Village Art Project in 2009. It is adorned with beautiful murals throughout the village, offering plenty to see and many photo spots. It's also a residential area where locals live, so we recommend quietly exploring the village.
3.Haeundae Blue Line Park
Haeundae Blue Line Park is a seaside train that runs along the coast of Busan. Covering a 4.8 km stretch from Haeundae to Mipo, Cheongsapo, and Songjeong, it offers an attraction where you can enjoy the sea views of Busan. Two types of trains, beach train, and sky capsule, operate along the route. Hop on the train and enjoy the coastal scenery of Haeundae.
5.Busan International Market
Busan International Market, located in Sinchang-dong, Jung-gu, is Busan's largest traditional market. In the Meokja Golmok (Eat Street) within the market, you can try representative Busan dishes such as bibim-dangmyeon (spicy mixed glass noodles), seed hotteok (Korean sweet pancakes), milmyeon (spicy cold noodles), and dwaeji-gukbap (pork soup with rice). Apart from Meokja Golmok, there are various streets like Arirang Street selling souvenirs, Lighting Street, and Patbingsu (shaved ice dessert) Alley, ensuring your eyes and palate will be delighted.
SCHEDULE AND PRICES
■ This project starts on the first Monday of every month.
■ Minimum participation period for this project:
■ 4 weeks: 393 USD (For other durations, please inquire separately).
