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1. Beyond the Joy of Drinking: Experience the Journey of Becoming Liquor Through Time
The Korean Liquor Master Course is not merely a place that shows the process and results of completing liquor, but an experience through which you can see with your own eyes and fully feel the care and passage of time that have permeated it. You can experience up close the moments when fermentation unfolds slowly, like breathing, as the invisible texture of time accumulates and the ingredients gradually transform, coming together in aroma and flavor. By following a single drink that you might have usually passed by without much thought, you come to understand firsthand how it is created through waiting, touch, and delicate processes, and through that flow, alcohol approaches not merely as a beverage, but as an experience shaped by time. This project is a process that goes beyond the experience of seeing with the eyes, to feeling with the fingertips and remembering with the heart. Within it, you can have a special experience that fully captures the story of how alcohol is made.
2. Craft an Extraordinary Drink with Your Very Own Recipe
It offers people who enjoy drinking, as well as those who enjoy collecting alcohol, the chance to make their own unique liquor, taste it, and keep it. The process of handcrafting a one-of-a-kind liquor with your own hands goes beyond a simple experience; every moment of selecting ingredients, watching the fermentation time, and bringing it to completion leads to deep meaning and a sense of fulfillment. The experience of a small change beginning at your fingertips gradually coming together over time into a single drink is special in itself. Within it lies my tastes, choices, and the time of waiting, all preserved intact, remaining as the only outcome that only I can possess. In this rare master course of Korean alcohol, the finished drink does not remain only at the moment of drinking, but instead becomes a cherished story that naturally brings to mind the process, memories, and moments spent with it every time you raise the glass.
3. Step Away from Repetitive Routines and Begin a New Hobby
The brewing process is the most special experience for those looking for a unique hobby but unsure of where to begin. Take a break from the fast-paced flow of digital daily life and experience firsthand how yeast comes alive and breathes, and how time slowly makes the liquor. The time spent making makgeolli and traditional liquors is not just a simple experience, but an opportunity to deeply understand our unique culture and local ingredients, learn the joy of patience by observing the subtle changes fermentation brings, and naturally build special connections by talking with new people through our shared interest in alcohol. The experience of shaping with your hands and capturing time adds a special story to ordinary everyday life.
Capturing the growth journeys
of our participants.
Detailed Support Items
■ Project Activities
Stay in Jeonju and participate in a Korean alcohol master’s program project based on the region’s unique resources. Participants explore the history and ingredients of Jeonju, gather inspiration needed for brewing, and develop their own traditional liquor recipes.Through the process of investigating and documenting various parts of the region, we create a special liquor that embodies Jeonju’s unique culture and stories. During the learning period, we observe the changes of fermentation produced by yeast as it lives and breathes, and we experience together the time it takes for the alcohol to mature.This course goes beyond a simple brewing experience; it is a time to learn the value of patience and the aesthetics of fermentation, explore new possibilities in gastronomy, and expand your own brewing sensibility and creative capabilities. An immersive journey of handcrafting and pouring the time of care into every piece. The brewing process offers the most special experience in your everyday life.
■ Main Activities
1. Education on the theory of brewing traditional liquor and highballs
Learn the characteristics and production principles of various types of alcoholic beverages, such as makgeolli and cheongju. You will learn the principles of fermentation and aging, and discover the process through which each type of alcohol is made.
2. Understanding Raw Materials and Brewing Practice
Learn the characteristics of key ingredients used in making alcohol, such as rice, nuruk, and yeast, and participate directly in the brewing process. You will gain hands-on experience with the entire alcohol production process by working with a real brewer.
3. Developing Your Own Liquor Recipe
They think about what flavor and aroma to create in the drink and develop their own product concept. You will experience the process of understanding the ingredients and manufacturing methods, and making a liquor that reflects your own unique character.
4. Tasting and Evaluation of Results
We will have a time to taste the liquors developed by the participants together and exchange opinions. They develop recipes by sharing each other’s experiences and ideas.
■ Additional Information
Some inclusions are available when options are added or selected.
Detailed Support Items
■ Project Activities
Exclusions
* Please book your transportation only after your participation is confirmed and you receive final schedule notification.
The Korean Liquor Master Course project provides a professional brewing space so participants can learn in depth and gain hands-on experience in the brewing process of traditional and fermented liquors. Participants stay in Jeonju for a set period, where they begin a special experience of creating a one-of-a-kind drink by conceiving and experimenting with their own recipes in a stable brewing environment. Exploring and documenting Jeonju’s history and culture, as well as local ingredients, provides not only practical experience needed for brewing but also a time to discover the stories that go into the liquor. By understanding the stories embedded throughout the region and the characteristics of the ingredients, students plan and develop their own drinks that reflect their unique stories and personalities. Stepping away from the familiar everyday routine to spend time in a new space invites us to view the processes of fermentation and aging more deeply, while adding a modern sensibility and creative perspective to traditional liquor. Observing the changes created as the yeast comes alive and breathing, and sharing the time the liquor slowly matures, naturally teaches us the value of patience and the aesthetics of fermentation. The special project in Jeonju goes beyond a simple brewing experience, becoming a meaningful challenge in creating a drink that tells your own story. Invite you to the everyday journey of shaping by hand and completing by time.
To help you stay comfortably during the education period, we arrange you with shared housing or guesthouses.
Basic facilities needed for daily living are provided, so you can stay conveniently.
*This is a local guesthouse/shared accommodation, the actual appearance may be different from the images.
■ Location: Jeonju
Jeonju is a place where you can experience both culture and daily life simultaneously. With its traditional Hanok houses, charming alleys, delicious food, and relaxed atmosphere, it is an ideal destination to experience a new daily routine away from city life. Strolling slowly, enjoying the leisure, and connecting with local people will allow you to feel the true charm of Jeonju.
1. Jeonju Hanok Village
Jeonju Hanok Village, the representative attraction of Jeonju, is home to over 700 traditional Korean Hanok houses. Walking through the traditional architecture, you can experience Jeonju's culture up close by trying on Hanbok (traditional Korean clothes), tasting local food, and participating in craft workshops.
2. Gyeonggijeon Shrine
A historical site where the portrait of King Taejo Lee Seong-gye, the founder of the Joseon Dynasty, is enshrined. Tranquil forest paths and traditional architecture come together harmoniously, offering a peaceful space to take a stroll while gaining insight into Korean history and royal culture.
3. Jaman Mural Village
This is an artistic village with colorful murals lining every alleyway. Taking photos while slowly walking along the small streets allows you to feel a different side of Jeonju. Located close to the Hanok Village, it is a great spot to visit together.
■ This project can start on any day of the week you prefer.
■ The minimum participation period is 1weeks.
■ Target Participant and Eligibility
Home
Take a step out of your comfort zone.
Challenge yourself for your own sake.
Feel complete freedom.
Be happy.
Please select a start date.
