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At a craft brewery located amid Gangjin’s beautiful natural surroundings, this is an expert project where you will work closely with a veteran brewmaster and master the entire process of brewing beer. From selecting the raw ingredients that determine the beer’s unique taste and aroma, to designing your own intricate recipe, brewing, fermentation, maturation, and finally final packaging, you will have the opportunity to fully experience the real-world field of a commercial brewery firsthand. Every dramatic moment that brings wort to a boil, yeast to life and breathe, and gives birth to a perfect cup of beer unfolds at your fingertips. This course does not stop at acquiring simple manufacturing skills. We comprehensively cover everything from brand planning to the storytelling process aimed at conveying Craft Beer’s distinctive character and philosophy to the public. By absorbing the Brewmaster’s essential know-how that can only be learned on site, complete a one-of-a-kind beer brand that fully reflects your ideas and sensibility.
It takes far more care and sensory storytelling than one might imagine for a single glass of beer to be filled into our cup. Only after selecting the finest raw ingredients, carefully considering the optimal blending ratio for perfect flavor, and patiently enduring long fermentation and aging, does an original beer finally come to life. This project is not an indirect experience confined to the text in books or videos. It is a special opportunity to directly control the massive facilities of an actual commercial craft brewery with your own hands and experience the entire process of planning, brewing, managing, and selling beer from a professional perspective. You will experience the rich aroma of beer and its hot temperature with your whole body, and by directly managing the ever-changing state of fermentation through data, you will encounter the true world of brewing. We invite you into the thrilling excitement and sense of accomplishment at the moment when the cup of beer I designed is finally perfected, and into its profound allure.
Behind every perfectly crafted glass of beer we casually pass by lie unimaginably sophisticated technology, years of experience, and meticulous attention to detail. This project offers a unique opportunity to stand shoulder to shoulder with award-winning brewmasters who have proven their skills on the global stage, and to directly learn the essence of craft beer brewing.
From the instinctive selection of the finest malt, to the magical timing of the hops that infuse a multidimensional flavor, to the subtle changes in fermentation where microorganisms come alive, and even to the quality control in the aging room that determines the final quality. I make every moment of the master breathing life into a bottle of beer my own, right up close.
After going through this dense journey, the taste and aroma of beer that you once took for granted will come to you on a completely different level. A moment to fully savor the delicate balance of ingredients and the profound narrative hidden behind the familiar throatfeel. Beyond simple drinking, the way you look at beer itself evolves into an artistic experience.
Brewing excellent beer is not merely about perfecting the palate, but about creating a unique brand that will be etched into people’s memories. In this project, I weave together the unique aroma and flavor of the beer I have created, and the individuality contained within its radiant color, into a single organic narrative. You will lead the entire brand directing process, including naming the brand, establishing personas, and visualizing the concept. It will be a time of intense reflection on which people’s glasses this beer will be poured into, which season and setting will suit it best, and what emotional aftertaste it will leave behind after every sip. Along with that, it offers a special experience that breathes powerful life into beer, going beyond simple production. You will learn together the distribution mechanisms that actually move the craft beer market and trendy marketing strategies. For aspiring entrepreneurs who dream of opening their own brewery pub or launching a craft beer brand in the future, this course will serve as the most practical springboard to turn your imagination into a flawless business plan.
Beer can sometimes break down the barriers between people and become the perfect medium that connects hearts. The space where this project takes place is both a brewery where beer is produced and a multi-purpose cultural space where people can fully enjoy their tastes. Right next to the massive brewing facilities, a pub that sells and serves fresh beer on the spot and a merchandise shop carrying the identity of unique brands coexist. Here, naturally share your daily life with fellow beer lovers and expand your personal taste and culinary horizons by tasting craft beers of various styles. In particular, the experience of interacting closely with real customers who come and go from the pub during the project period becomes the creator’s greatest asset. We get raw feedback in real time on what beers the public is enthusiastic about and which stories resonate with them. Through this, the beer gains a balanced perspective both from the “brewer” and from the “crew member” who consumes it. Seeing firsthand how a single glass of beer I brew changes people’s expressions and fills the temperature of a space. It will be the most special time to go beyond simply acquiring skills and experience the positive connections and cultural values that beer creates through all five senses.
Based on its beautiful natural environment and the abundant bounty of its land, Gangjin has long been a place that grandly blossomed with rich, deep cuisine and a unique brewing culture. The moment you step into a landscape where the blue sea meets endless fields stretching out before you and gently rolling mountain ridges, a relaxed and tranquil everyday life begins—something you can never experience in the city.
Learning to brew craft beer in the embrace of such tranquil nature is something special. The process of brewing beer by layering my own reflections over the region’s long-standing stories offers a profound comfort to life in itself. While waiting for the beer to bubble and ferment inside the tank, try matching the pace of life to the flow of nature. In the midst of your busy daily life, you will once again encounter the inner calm and the joy of learning that you had momentarily forgotten. Your time in Gangjin will remain forever in your memory, beyond just the beer-making process—a new lifestyle in which nature, people, and life are organically connected.
Capturing the growth journeys
of our participants.
This project is a brewery professional course that allows you to experience the entire process, from the basic theory of craft beer brewing to the actual brewing process, through to the production of finished beer, and finally to brand development. Participants will have the opportunity to experience every step of beer production firsthand with a brewmaster at a brewery that is actively in operation. In addition to simply mastering the craft of brewing beer, participants also engage in branding and marketing processes that involve planning their own beer concept, developing a brand, and even considering sales strategies in the beer market. Through this, you can build practical skills by gaining systematic knowledge of beer brewing and experiencing every step before market release.
1) Craft Beer Theory Education
Learn about the history and types of beer, as well as the characteristics of key raw ingredients such as malt, hops, and yeast. Gain an understanding of diverse beer styles and learn how each style is crafted.
2) Beer Recipe Development & Ingredient Understanding
Design your own recipe while planning the exact taste and aroma you want to achieve. Understand the properties and blending ratios of each ingredient, experiencing the process of creating a beer infused with your own unique identity.
3) Brewing Equipment Usage & Production Practicum
Participate in beer production using actual commercial brewery equipment. Hands-on training covers core manufacturing steps—including malt crushing, mashing, hop addition, and cooling—giving you direct insight into the daily work of a brewmaster.
4) Fermentation & Aging Management
Manage fermentation and aging, the crucial steps that determine beer quality. Understand the role of yeast and fermentation conditions while learning effective management techniques to produce high-quality beer.
5) Beer Brand Planning & Marketing
Develop a beer name, brand concept, storytelling, and packaging ideas. Experience the branding and marketing process as you consider how to best present your beer to the public.
6) Consumer Feedback & Market Understanding
Experience consumer testing and gauge market reactions based on your completed product concept. By seeing how your product is received by real customers, you will broaden your perspective on beer from a strategic brand standpoint.
■ Additional Information
Some inclusions are available when options are added or selected.
Detailed Support Items
■ Project Activities
■ Certificate and Recommendation Letter
Exclusions
* Please book your transportation only after your participation is confirmed and you receive final schedule notification.
This is a professional brewery located in Gangjin that develops and produces a variety of liquors based on local agricultural products and the region's history and culture. It's not just a place that manufactures liquor — it plans new brands and products and runs various projects to promote brewing culture, showcasing not only the production process but also the local stories, people, and culture embedded within it. In particular, it holds broad brewing experience and brand-development capability spanning traditional Korean liquor, highballs, and beer, and offers deeper, more professional education based on real experience running a brewery and providing brand consulting. Here, participants can learn the entire liquor-making process firsthand, fully experience the time and care that go into completing a liquor, and further, plan their own liquor and brand while experiencing both brewing and branding together.
To help you stay comfortably during the education period, we arrange shared accommodation or guesthouses near the brewery.
Basic facilities needed for daily living are provided, so you can stay conveniently.
*This is a local guesthouse/shared accommodation, the actual appearance may be different from the images.
■ Location: Gangjin
Gangjin is a place where beautiful nature and diverse culture come together. Away from the busy city, you can live at a relaxed pace, naturally interact with local residents, and experience the region's way of life and deep culture. It’s also a place where celadon culture and tea culture have flourished, offering everyday cultural experiences amid various arts and culture spaces and beautiful natural scenery.
1. Gangjin Bay Ecological Park
This is a well-known destination famous for its wide reed fields and beautiful wetland scenery. You can enjoy nature's changing scenery through the seasons, and take a relaxing walk along the trails. Especially at sunset, the sky turning red leaves visitors with lasting memories.
2. Goryeo Celadon Museum
The Goryeo Celadon Museum is a space where you can explore the thousand-year history and production process of Goryeo celadon. Through various exhibitions and hands-on programs, you can experience the beauty of traditional craftsmanship and naturally understand the meaning of work infused with a craftsman's spirit. Exhibits and artifacts also let you appreciate the excellence and artistic value of Goryeo celadon on a deeper level.
3. Baekundong Garden
This beautiful garden, representative of traditional Korean garden culture, is notable for its natural blend of valley, forest, and pond. You can take a quiet walk and feel nature up close, experiencing a calm that's hard to find in the busy city. It's a healing space where you can rest your tired body and mind.
■ This project can start on any day of the week you prefer.
■ The minimum participation period is 4 weeks.
■ Target Participant and Eligibility
Home
Take a step out of your comfort zone.
Challenge yourself for your own sake.
Feel complete freedom.
Be happy.
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